Comments on: Tom Ford For Douchebags

By: deepo

deepo — Wed, 05 Mar 2008 00:22:43 +0000

you’re right. Tom Ford has no Elvis in him and neither do his fragances. I’ve been trying to think of who else would fit Mojo’s song and you hit it. Such a sorry campaign.

By: Alvin

Alvin — Thu, 22 Nov 2007 03:26:27 +0000

Sorry, hit “Submit” before I was finished. Anyway — in case the link doesn’t work, this is supposedly also a legitimate ad photo from Tom Ford, of the same bottle of fragrance nestled in between a man’s legs just beneath his buttocks. A man’s hands and arms (with shirtsleeves and watch visible) are framing the man’s behind and the bottle. Although the hands are slightly shiny with that oily look that’s on the female model’s hands, the nude male isn’t covered with oil. IMHO he’s trying to be similarly sexually provocative, but the photo fails because it’s just not as ugly (and therefore reaction-inducing) as the photo with the female model.

I’m interested in any and all responses.

Thank you,
Alvin

By: Alvin and Theodore

Alvin and Theodore — Thu, 22 Nov 2007 03:07:10 +0000

How do you feel about the other photo Mr. Ford took for his fragrance?

I found this photo here
http://www.me-me-me.tv/2007/10/10/now-thats-what-we-call-product-placement/#more-4140

By: Ryan

Ryan — Fri, 16 Nov 2007 09:44:58 +0000

I’m a media student and i’m doing my critical research piece on advertising and the way provocative images are used excessively, especially on male toilettries. I came accross this image whilst browsing and this ad proves my exact point! I showed other people other examples of Tom Fords work and they all laughed. I asked them if they would remember the fragrence due to the advertisement, and most people (about 7/10 - you can’t help but get some macho imature males) said that they found the ads repulsive and would would usually go for a fragrence for its brand not how its advertised! If any of you couls give me your thoughts for my resarch on excesive provocative advertising i’d be very greatful.

Ryan

By: Ri

Ri — Fri, 26 Oct 2007 19:48:50 +0000

Haha wouldn’t that be funny if tom ford has nothing better to do that pose as “ricky tool” and run around justifying his ad campaign? too bad he would only sounds bitter and petty.

I just showed that ad to two guy friends. I asked them if they would remember it if they went to go buy cologne. They laughed and said they’d remember her boobs. *shrug*

By: Oviedo

Oviedo — Wed, 24 Oct 2007 22:20:19 +0000

I don’t think men’s fragrance ads need to be presented only by nude.
If customers want to see it that style, there are many more artistic ways to make it!

Just another out-of-idea piece

By: Lily

Lily — Thu, 18 Oct 2007 15:38:04 +0000

I’m not a fan of this ad campaign nor much of what TF’s done since his departure from Gucci Group, but I do think he was an extremely influential figure in fashion for years having revived Gucci and YSL.

I’m hoping he drops this desperate act soon and actually starts producing products worth something- the Lauder collection and these fragrances haven’t been very reflective of his level of talent..

Lily
BeautyMaverick.com

By: Ricky Tool

Ricky Tool — Mon, 08 Oct 2007 12:21:25 +0000

Much of advertising is about sex. Much of perfume is about advertising. Perhaps you want me to ooh and ah over the use of Jean Baudrillard, which by itself is fine, but to make what point? Your point is: “Perfume, like effective advertising, is about seduction”. Yawn. Let me rephrase it correctly: The idea that perfume is about seduction is the result of effective advertising. Some people are in so deep they cannot see that their romanticism of perfume is the color of Kraft Mac ‘N Cheese. I don’t take issue with people liking these things, I take serious issue getting all high and mighty about how pure perfume is without all this “sex stuff”.

Lets look at the beginning of this blog.

“a slow slimy crawl from titillation to approximations of hate fucks. First he gave us a nude in his Yves Saint Laurent M7 ads, which conveyed little about the fragrance, but at least some remnant of sensuality clung like the last sip of evening wine to those images.”

Lets start with “conveyed little about the fragrance.” Please tell me what ads convey something about the fragrance? I ran a google search for perfume ads and this benign site came up first:

http://perso.orange.fr/imagesdeparfums/en/

I looked for an ad that conveyed something of the fragrance. The only ones that did contain a picture of an ingredient. Then again, what’s a picture of a flower in a world of synthetics? And lets just say even flower filled ads were not the norm…

If by “convey something of the fragrance,” you mean the idea of the fragrance they are marketing to you, well then there is plenty of that. So I guess if he called it “Tom Ford’s Sex Sells For Men”, or “Tom Ford’s Porn Star For Men” it would be okay? How about “Tom Ford’s Titty Fuck Perfume”? Compared to most perfume ads this would actually “convey the fragrance.”

But lets be honest, that’s not what it was about to begin with. You said as much when you seemed to suggest you want to be romanced by the idea of perfume and its advertising delivery devices. So that first argument about a lack of connection between product and ad was spurious. Really you want to maintain the mystique of perfume that resides in this comfortable space between titillating and safe (whereever that space resides for you), provided you are not asked or forced to reflect on how the mystique is conjured. I certainly don’t think Tom Ford is acting as an advertising activist and trying to shock us into acknowledging the brute fact that sex has been driving perfume advertising (and hence the popular mystique of perfume) for quite some time. No, I think he is trying to promote his own name through a perfume which in turn is promoted by sex. Gee, that is so new! What will they think of next? Probably sex. Meanwhile, what will you think of next? Probably that men read the Victoria Secret catalogue to be “seduced.” Yeah, whatever. And this is relevant because last I checked it was called “Tom Ford For Men.” I’m sorry your schoolgirl crush on the idea of perfume was so jarringly interrupted. Before you go back to sleep I might suggest you put down the Jean Baudrillard and get a slight handle on Freud first.

By: elyse

elyse — Sat, 06 Oct 2007 00:23:32 +0000

well, all I have to say is if you’re going for tits, go for some really beautiful tits, some real breasts that the model does not have to clutch with her claws to hide scars. also, tom ford is probably an alien. someone should buy him a blow-up sheep.

By: fragile

fragile — Thu, 13 Sep 2007 21:00:35 +0000

TOM FORD is trendy… he do not have new ideas… very boring…

check all of his former fragrance campaigns when he was responible:

GUCCI ENVY MEN AND WOMAN
GUCCI RUSH

LAUDER COLLECTION YOUTH DEW AMBER NUDE

YVES SAINT LAURENT M7
YVES SAINT LAURENT RIVE GAUCHE POUR HOMME
YVES SAINT LAURENT PARIS
YVES SAINT LAURENT OPIUM
YVES SAINT LAURENT NU

Also the same style in this fashion campaigns… no further comment!