S-Perfume 100% Love
100% Love was created by Sophia Grosjman as a female specific eau de toilette. I find this fragrance kind of depressing - according to it, love is really twee.
It opens up with what smells like Sweet Tarts candies, moving into a mix of strawberry and raspberry flavored Jello, with a heart that reminds me of rose pastilles and candy lipstick. I want to say there’s something like a neutered cardamom here, but that’s not quite right. I think this scent also hints at peach syrup as it dries down.
I read on S-Perfumes site the notes attributed, including chocolate and incense. Which, if I concentrate, I can perceive. Yet they don’t occur to me naturally. I wonder if the aim was to create a scented stageset of candelight and chocolate-dipped strawberries? This allusion mostly passes me by. Oh well, I guess I’m missing out on that.
100% Love is a very well considered fragrance, meaning all the notes are quite mindfully located. For what it is, I can appreciate that it’s a rich scent redolent of rosy berries. But good lord, is this one is SO not a good fit for me. It seems childish to me. My sister described it as the scent you’d make for a doll, and I can see where she’s coming from with that observation.
The lingering impression I get is of a syrupy prettiness. There are fans of that, and they would do fine with this scent. Especially those who are sick of watery fruity-florals, and long for something full-bodied. I think those folks might enjoy sampling it. It just happened to rub *me* the wrong way.
Image above is of an old poster from the “Love Is…” phenomenon from the 70s. My choice of images may possibly sting a bit too harshly, admittedly. But it’s the first visual I thought of when I smelled this perfume, so I thought I’d go with it.